IP Targeting

Basically, IP Targeting is direct mail into a home or business computer's entry point. Known as the “IP Address” every computer and Wi-Fi router has a unique IP (Internet Protocol) number assigned to it. PPR can match a physical address (123 Main Street, Anytown, USA) to the IP address of that household. From there, based on where that computer is browsing the internet, ads can be served across hundreds of thousands of websites, including sites like CNN, ESPN, Men’s Health, Weather, Yahoo, etc.

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IP Targeting - Reaching Your Audience Via Their IP Address

Please watch this 60 second video to learn more about reaching your potential customers based on their physical location via their IP address.